Making Your Startup Marketing Data-Driven

Marketing is crucial for startups. But what’s the benefit of adopting a data-driven marketing approach?

In this keynote session with Kieran Flanagan, the VP of Marketing at Hubspot, he will share the importance of data-driven marketing, with practical examples to back it up.

With his recent rich accomplishments such as doubling Hubspot’s blog traffic from 4 to 8 million and increasing their ARR by $6 million and advising global SaaS companies on marketing growth – he has many invaluable tips and tricks to share.

Furthermore, he will share the key metrics that startup founders should be tracking, common pitfalls and traps startups fall into – and a success formula based on your learnings.

Startup founders (including marketers and grow-hungry professionals) – this is a session you don’t want to miss.

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