Redefining an Entire Category

When Steve Jobs and Apple came up with the iPad, many people thought it would be a huge failure, but in todays world this has helped create an entire category (tablets) that didn’t exist before.

You’ve probably heard the saying, “don’t reinvent the wheel,” but for early-stage startups – that’s sometimes precisely what you might want to do.

Why are some startup founders seemingly able to invent new categories for their industry, offering unique advantages and possibilities towards massive growth.

Sebastiaan Debrouwere recently started as a VC Investor at the prolific Balderton Capital, one of Europe’s leading early-stage venture capital investors with over $3 billion raised in funds. Balderton has helped massive companies ranging from MySQL to Betfair, and The Hut Group to Yoox Net-a-Porter.

In his keynote session at UPPSTART’s Early Stage, he will share how early-stage startups must think to redefine an entire category. With his experience and portfolio of companies at Balderton – this is a session you can’t miss.

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