Megadeals Sales and Marketing Workshop: How to Win Bigger Deals Smarter

Johan Åberg, founder and CEO of the Stockholm-based agency Next State, helps B2B companies secure and win bigger deals. He’s also a well-known author of the book Megadeals that focuses on winning the biggest B2B deals in the world.

With in-depth knowledge of B2B marketing and sales, Johan will share his insight on critical factors for B2B start-ups and scaleups.

In his talk, he’ll cover:

– How to succeed with customer acquisition in these turbulent times

– How to win bigger deals and at the same time increase your win rate

– How to utilize social selling and other new technologies for complex selling

This presentation will benefit entrepreneurs and leaders in B2B that need to excel in sales and marketing.


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