Jim Kalbach is a reputable speaker, author and instructor in design for customer experience and strategy. He is the Chief Evangelist at MURAL, a leading online whiteboard platform.
Jim is the author of three books: Designing Web Navigation, Mapping Experiences, and most recently The Jobs To Be Done Playbook.
On top of that, he is the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencing information.com and tweets under @jimkalbach.