Ulrik Lehrskov-Schmidt

Managing Partner @ WillingnessToPay.com

After graduating from Harvard University in 2013, Ulrik set his sights on revolutionizing the digital space from a strategic perspective.

Ulrik is an industry expert when it comes to pricing and monetization within the enterprise software space.

After having founded multiple companies before, he eventually began helping startups form The Fund I such as TAME, Uizard, and Contractbook. He stands as the preferred pricing partner of Microsoft Western Europe’s ISV Programme, SamsungNEXT, and SAP.io.

His unique style and deep industry knowledge always guarantee sufficient value to be learned from his engaging Keynote talks.

Video Teaser

Sessions with Ulrik Lehrskov-Schmidt

3rd Dec 2021

12:10 - 12:30 (CET)

20 mins


Creating a B2B Saas Pricing Model That Works

90% of B2B companies don't know how to price themselves. Uncover the art of getting this right for your startup.


Tech startup in Sweden raising capital for a Health, Impact or AI company? Active tech investor? Then you need to get involved in this.