Lessons from 13 Unicorns on How To Create Billion Dollar Ventures for Good

Over the past 10 years, the number of Unicorns, startups valued at over $1 billion, have exploded: from 14 in 2011 to 832 from 40+ countries as of October 2021. Unfortunately, many of the stories we hear are about Bad Unicorns: Facebook & Instagram’s extensive damage to teen mental health, Wework’s catastrophic implosion, Theranos’ absurd Ponzi scheme, Uber’s workplace toxicity.

In Good Unicorns, Diana Tsai, Forbes 30 Under 30 Social Impact Entrepreneur & writer, explores a new side of the story. Tsai starts with a never-before explored question: Who are the Good Unicorns creating undeniable positive impact for our people and planet? What does it take to build a Good Unicorn instead of an ordinary one?

Through extensive research and interviews with 100+ Unicorn founders and an impact-evaluation methodology based on the United Nation Sustainable Development Goals and B-Corporation Certification Process, Tsai builds the case for the rise of a new kind of Unicorn Startup: Good Unicorns, whose mission, product, and impact are undeniably in service of humanity and our planet. In exclusive interviews with Good Unicorn founders, she captures how they built billion-dollar ventures for good.

Case-by-case, Tsai pieces together a critical new startup blueprint for not just today’s entrepreneurs but also tomorrow’s: the 65% of Gen Z that aspire to build their own businesses. The audacious, optimistic, and powerful stories of the founders in Good Unicorns inspire future generations of entrepreneurs to dream bigger than building conventionally successful startups; to dream of building Good Unicorns that shape the course of humanity & our planet.


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