The Jobs To Be Done (JTBD) Approach to Customer Needs

How can you better match your customer’s needs?

Because once you can do that, the sky is truly the limit.

To help guide us on this path we have Jim Kalbach from Mural, who will talk us through the JTBD (Jobs To Be Done) framework that you can apply to your start-up, and examples of companies that have used it successfully!.

Speakers

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