William Friman graduated from the University of Stockholm with a degree in Business Entrepreneurship. He soon after began his time at Friemann consulting where he helped startups and multinational corporations in a number of industries; FMCG, Automobile, Gaming, Media, Eyewear and more.
He realized, along with Sophia Rehioui, the cruciality of being data-driven in any organization. So they set out together to spread this message to all kinds of businesses at Sthlm Stat Labs, where they call themselves ‘The North Star of innovative business growth’.